By Qudsia Shafiq, Fall 2017 IAC Student Intern
Robo-what? Robo-advisers generally refers to algorithm-driven digital tools that provide investment advisory services to consumers often without any – or limited – human interaction via some electronic platform (whether it’s a computer, laptop, tablet, or smartphone). Think: part-robot, part-adviser.
Imagine answering a short questionnaire, all through an app on your phone or online on your personal computer, within the comfort of your home, without the hassle of waiting on the phone or pre-scheduling any appointments to speak to a financial adviser and being matched to an investment product and type nearly instantly? Better yet, imagine these services providing you with benefits you may not otherwise find or qualify for: lower fees, lower minimum initial investment requirements using algorithms that haven’t failed yet?! Continue reading